TY  - THES
U1  - Bachelor Thesis
A1  - Rasch, Susanna
T1  - TV-Werbung im Wandel : Löst programmintegrierte Werbung das Finanzierungsproblem privater Fernsehsender?
N2  - nicht vorhanden
N2  - As the television industry is under change, program-integrated advertising rises in importance. The following thesis analyses the potencial of program-integrated advertising to solve the financial problems or private television companies by examing real advertising examples and interviewing experts.
KW  - Werbesendung
KW  - Fernsehsendung
KW  - Privates Fernsehen
Y2  - 2013
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-31518
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-31518
ER  -