@mastersthesis{Gr{\"o}tzschel2014,
  type      = {Bachelor Thesis},
  author    = {Gr{\"o}tzschel, Sandra},
  title     = {Erfolgsfaktor Personal im Eventmarketing : Konzeption f{\"u}r das Personalmanagement im Rahmen von Events},
  institution = {04 Wirtschaftswissenschaften},
  school    = {Hochschule Mittweida},
  year      = {2014},
  abstract  = {nicht vorhanden},
  subject      = {Event-Marketing},
  language  = {de}
}