@mastersthesis{Hafner2014,
  type      = {Bachelor Thesis},
  author    = {Hafner, Maria},
  title     = {Eine crossmediale Kampagne f{\"u}r Newcomer Bands, dargestellt am Beispiel der Band „The Catberrys"},
  institution = {06 Medien},
  school    = {Hochschule Mittweida},
  year      = {2014},
  abstract  = {nicht vorhanden},
  subject      = {Werbekampagne},
  language  = {de}
}