TY - THES U1 - Abschlussarbeit (Bachelor) A1 - Hafner, Maria T1 - Eine crossmediale Kampagne für Newcomer Bands, dargestellt am Beispiel der Band „The Catberrys“ N2 - nicht vorhanden N2 - This thesis presents a cross media campaign designed for new comer bands. The term ‘new comer band’ is defined in the opening paragraph. The thesis then explains the concept of a cross-media campaign in general and introduces the band ‘The Catber-rys’. A cross-media campaign is then developed and presented that suits the demands and goals of the band. KW - Werbekampagne KW - Kommunikations-Mix Y2 - 2013 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-40749 UN - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-40749 ER -