@mastersthesis{Pokrajcic2014,
  type      = {Bachelor Thesis},
  author    = {Pokrajcic, Vice},
  title     = {Social Media und Facebook als innovative Marktinstrumente zur Kundenbindung und Kundenakquisition},
  institution = {04 Wirtschaftswissenschaften},
  school    = {Hochschule Mittweida},
  year      = {2014},
  abstract  = {nicht vorhanden},
  subject      = {Kundenmanagement},
  language  = {de}
}