@phdthesis{Eversmann,
  type      = {Bachelor Thesis},
  author    = {Larissa Eversmann},
  title     = {Emotionales Storytelling : wirksames Instrument in der deutschen TV-Werbung in Zeiten des Mentalit{\"a}tswechsels},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-75475},
  abstract  = {nicht vorhanden},
  language  = {de}
}