TY - THES U1 - Bachelor Thesis A1 - Hendricks, Carolin T1 - Profifußball als gesellschaftliches und mediales Ereignis durch eine sich immer professioneller entwickelnde Medienlandschaft mit der Gefahr einer unkontrollierten Kommerzialisierung N2 - No other sport brings people from different social classes like football and the love of a football club togehter. 11 players and their supporters as the 12th player, strengthening their team from behind, expressing the deep bond form their entire club in every match. Many football supporters describe their club as their familiy and the centre of their life. At the present time the biggest challenge for the German Football League and the teams in the German Bundesliga is to keep on track and that normality for the supporters ins maintained. This is not an easy undertaking as the pressure to succeed and the associated economic influences are not insignificant KW - Berufsfußball , Kommerzialisierung Y2 - 2017 ER -