@phdthesis{SchneiderInja,
  type      = {Bachelor Thesis},
  author    = {Schneider Inja},
  title     = {Einf{\"u}hrung eines Direktvertriebes in einen Nischenmarkt : eine Machbarkeitsstudie basierend auf dem Fall von Essential Care Organics},
  journal    = {Implementing a direct selling channel in a niche market –A feasibility study based on the case of Essential Care Organics},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-12078},
  abstract  = {The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.},
  language  = {en}
}