@phdthesis{Warkentin,
  type      = {Bachelor Thesis},
  author    = {Petra Kristina Warkentin},
  title     = {Rebranding : Markenentwicklung und Markenkommunikation am Fallbeispiel Deutsche Bank},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-18122},
  abstract  = {nicht vorhanden},
  language  = {de}
}