@phdthesis{Villeumier,
  type      = {Bachelor Thesis},
  author    = {Fenja Villeumier},
  title     = {Customer Relationship Management in Journalism in the Age of Web 2.0},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-35963},
  abstract  = {This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.},
  language  = {en}
}