@phdthesis{Mohr,
  type      = {Bachelor Thesis},
  author    = {Patrick Oliver Mohr},
  title     = {Cross Channel Management : Optimierung der Marketing Budget Allokation durch Customer Journey Analyse und Attributionsmodelling},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-43155},
  abstract  = {nicht vorhanden},
  language  = {de}
}