@phdthesis{Weidemann, type = {Bachelor Thesis}, author = {Anne Weidemann}, title = {Konzeption eines Alternate Reality Games am Beispiel der Volkswagen Kampagne Think Blue}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-50738}, abstract = {nicht vorhanden}, language = {de} }