TY  - THES
U1  - Bachelor Thesis
A1  - Schmitt, Fabian
T1  - Kooperatives Marketing lokaler Absatzmittler im Kontext nationaler Marketingkam-pagnen in vertikalen Absatzstrukturen
N2  - nicht vorhanden
N2  - The following thesis is dealing with local marketing activities in a cooperative correlation with the producer in order to extend the producer’s national campaign. Therefore specific exigencies and strategic recommendations are elaborated. The aim of thesis is to excerpt synergetic aspects to improve the marketing’s potency on a national and local level as a whole.
KW  - Kooperation
KW  - Marketing
Y2  - 2012
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-24980
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-24980
ER  -