TY  - THES
U1  - Bachelor Thesis
A1  - Bormann, Vicky
T1  - Erfolgreiches Verkaufsmarketing im Lebensmitteleinzelhandel durch die psychologische Beeinflussung am Point of Sale
N2  - nicht vorhanden
N2  - This paper examines the success of sales marketing in the food retailing with the psychological impact at point of sale. Subjectsof the investigation are the derivation and definition of experience-trade, furthermore to analyze the design areas of the retail space in terms of an experience-stressed store design. Also the psychological influence of sales promotion activities and pricing policies at point of sale are elucidated.
KW  - Verbraucherverhalten
KW  - Verkaufstechnik
KW  - Point of sale
Y2  - 2014
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-48824
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-48824
ER  -