TY - THES U1 - Bachelor Thesis A1 - Eustachi, Frederik T1 - Chancen und Risiken für Sponsoring von Extremsportarten am Beispieldes Unternehmens Red Bull und dessen Stratos-Projektes N2 - nicht vorhanden N2 - Why companies are doing sponsorship, and in particular, operate extre-mesportssponsorship and whether if it is economicly worth it or not is analysed with the example of the company Red Bull, which is investing heavily in sponsorship of extremesport-events. How Red Bull has esta-blished itself in that specific market and how the opportunities and risks of the extremesportsponsorship are lying and in particular the Red Bull Stratos-Project were analysed in this bachelorthesis. In this project, the Austrian company sponsored the leap of extreme athlete Felix Baumgartner from a height of 40 kilometers in 2012. KW - Risikosport KW - Sponsoring Y2 - 2015 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-53523 UN - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-53523 ER -