TY - THES U1 - Bachelor Thesis A1 - Glawe, Fabian T1 - Wie CGI die Werbefotografie verändert : eine empirische Analyse aktueller Entwicklungstendenzen des Berufsstandes des Werbefotografen N2 - This bachelorthesis explores the influence of CGI in the workfield of commercial photographers. It depicts the status quo of commercial photographers, and the challenges they currently face aswell current uses of CGI in the production of advertisements. Through interviews with noteworthy experts in their respective fields, this bachelor thesis concludes that CGI grants many job oppurtunities for commercial photographers in a market that is increasingly competetive and increasingly relies on other means than photography to create advertisements. N2 - nicht vorhanden KW - Werbefotografie Y2 - 2016 ER -