TY  - THES
U1  - Bachelor Thesis
A1  - Hintzen, Lennart
T1  - Inwieweit existiert ein branchenspezifischer Einsatz von Guerilla Marketing in der Marketing Strategie deutscher Unternehmen?
N2  - This bachelor thesis deals with the marketing strategy Guerilla Marketing. It should answer the question, if there is a sector which uses this method of Marketing. On the one hand this thesis should discuss whether there is a special industry, that uses Guerrilla marketing often. On the other hand, examples from the past should be described and the thesis should show the chances of this Marketing Instrument.
KW  - Deutschland , Unternehmen , Guerilla Marketing , Marketingstrategie
Y2  - 2015
ER  -