TY  - THES
U1  - Bachelor Thesis
A1  - Lorenzen, Jelke
T1  - Untersuchung der Anforderungen an Social Media als Instrument zur Kundenbindung 
in der Hotellerie
N2  - This bachelor thesis studies the requirements of social media as a tool for customer loyalty in the hospitality industry. For this purpose, different hotel brands are 
interviewed.  The survey results are compared with the state of knowledge, wich is based on scientific literature. By means of the investigation, the question will be answerd whether the hotel industry has grown the social media medium and can install it in the customer retention process. After this extensive analysis, a recommended course of action for the hospitality industry will be given and a conclusion will be drawn with a view for the future.
KW  - Hotelgewerbe , Social Media , Kundenbindung
Y2  - 2015
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-76037
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-76037
ER  -