@phdthesis{Hanke,
  type      = {Bachelor Thesis},
  author    = {Kai-Jannis Hanke},
  title     = {Improving existing opinion leadership measures},
  abstract  = {Social media platforms play an increasing role in marketing, politics and police affairs, because they can strongly influence opinions. So called “opinion leaders” exert their influence in a given network and shape the opinions of other users. Identifying central nodes in a social graph has been of interest for decades. However, not all centrality measures were developed for social media platforms. They were built for social graphs, which did not include additional metrics (e.g. “likes”, “shares”). Nevertheless, these metrics play a crucial role on modern platforms. Hence, outdated measures need to be adjusted and additional metrics need to be integrated to ensure the best possible results.},
  language  = {en}
}