TY  - THES
U1  - Bachelor Thesis
A1  - Hlushakova, Hanna
T1  - Entwurf eines Marketingkonzeptes zur Neueinführung einer Kaffeebar unter der Berücksichtigung der Entwicklung der Kaffeebar-Kultur in Deutschland
N2  - The task of this bachelor thesis is to develop a marketing concept of a new coffee bar in consideration of the coffee bar culture in Germany. In the first part of this thesis there are theoretical background of marketing conception. The second part is about historical development of the coffee bars in Europe. Also include the second part the development of the coffee bars in Germany. As example for the development and currency of the coffee bars in Germany was taken the Starbucks Company. The third part of this thesis is the implementation of the theoretical knowledge on the making a marketing concept. And the last part is a conclusion from the author.
KW  - Kaffeehaus , Marketingkonzept
Y2  - 2014
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-56603
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-56603
ER  -