@phdthesis{Pabst2015,
  type      = {Master Thesis},
  author    = {Patrick Pabst},
  title     = {Die Wirkungsweise von Eventmarketing : Darstellung eines Imagetransfermodells f{\"u}r das Eventmarketing unter Ber{\"u}cksichtigung bisheriger Transfermodelle},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-61639},
  year      = {2015},
  abstract  = {nicht vorhanden},
  language  = {de}
}