TY  - THES
U1  - Master Thesis
A1  - Teller, Vanessa
T1  - Onlineshopping wird virtuell Realität : eine Analyse von Markt, Bedarf und Technik für den Einsatz von Virtual Reality in Onlineshops
N2  - The scientific question is to find out if there is an additional value, when using virtual reality as a technology for online shops. Thereforea given concept is analyzed for the market, demand and technology. The additional valueand the demand are proved by an experiment. The result of the paper is that the saturation of the market is high. But there is an additional value for the consumers to create an avatar in 3D from themselves. So the consumers can have a look for the fashion articles onto themselve. The technology has to be developed further. There are some complications with it.
KW  - Electronic Commerce
KW  - Marktanalyse
KW  - Virtuelle Realität
Y2  - 2017
ER  -