@phdthesis{Bernsteiner,
  type      = {Bachelor Thesis},
  author    = {Pamela Bernsteiner},
  title     = {Glaubw{\"u}rdigkeit in der Marketingkommunikation : Instrumente, Formen und Strategien},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-19478},
  abstract  = {nicht vorhanden},
  language  = {de}
}