@phdthesis{Buttlar,
  type      = {Bachelor Thesis},
  author    = {Melissa Buttlar},
  title     = {Influencer Marketing auf Instagram Lifestyle Blogs},
  abstract  = {This work is intended to describe influencer marketing on Instagram lifestyle blogs. In the current situation where marketers are searching for new and more personal ways to communicate with customers, the possibilities and dimensions of influencer marketing are demonstrated. These include examples, the description of social media, trustworthiness and buying decisions, to guarantee basic understanding. Afterwards, the results of six interviews with different companies and agencies which are specialized in influencer marketing are displayed.},
  language  = {de}
}