TY  - THES
U1  - Bachelor Thesis
A1  - Buttlar, Melissa
T1  - Influencer Marketing auf Instagram Lifestyle Blogs
N2  - This work is intended to describe influencer marketing on Instagram lifestyle blogs. In the current situation where marketers are searching for new and more personal ways to communicate with customers, the possibilities and dimensions of influencer marketing are demonstrated. These include examples, the description of social media, trustworthiness and buying decisions, to guarantee basic understanding. Afterwards, the results of six interviews with different companies and agencies which are specialized in influencer marketing are displayed.
KW  - Instagram , Soziales Netzwerk , Online-Marketing , Weblog
Y2  - 2016
ER  -