@phdthesis{Glawe, type = {Bachelor Thesis}, author = {Fabian Glawe}, title = {Wie CGI die Werbefotografie ver{\"a}ndert : eine empirische Analyse aktueller Entwicklungstendenzen des Berufsstandes des Werbefotografen}, abstract = {This bachelorthesis explores the influence of CGI in the workfield of commercial photographers. It depicts the status quo of commercial photographers, and the challenges they currently face aswell current uses of CGI in the production of advertisements. Through interviews with noteworthy experts in their respective fields, this bachelor thesis concludes that CGI grants many job oppurtunities for commercial photographers in a market that is increasingly competetive and increasingly relies on other means than photography to create advertisements.}, language = {de} }