TY  - GEN
U1  - Sonstiges
A1  - Böhme, Marlen
T1  - Enhancing the acceptance of analytical Customer Relationship Management : Case study Nintendo of Europe
N2  - This thesis looks at Customer Relationship Management in a different way. In order to identify factors that influence the acceptance of one of its components – the analytical CRM – it focuses on theopinion of the company’s employees. The objective of this thesis is to identify factors that positvely influence the acceptance of analytical Customer Relationship Management within organizations.
KW  - Kundenmanagement
Y1  - 2009
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-23047
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-23047
ER  -