TY  - THES
U1  - Bachelor Thesis
A1  - Michel, Christian
T1  - Krisenkommunikation in sozialen Medien : eine Analyse von Erfolgsfaktoren anhand von Fallbeispielen aus der Automobilindustrie
N2  - The thesis examines the success factors of crisis communication in social media. It is divided in three main parts. In the first part the terms social media, crisis and crisis communication are defined. The second part provides a thorough examination of the scientific literature regarding strategies of crisis communication. The last part analyses two case studies of the automobile industry to compare the strategies of the literature with the strategies of real companies. A conclusion provides an overview about the findings of the study.
KW  - Social Media
KW  - Krisenmanagement
KW  - Kommunikation
Y2  - 2018
ER  -