@phdthesis{Spiess, type = {Bachelor Thesis}, author = {Sandra Spie{\"s}}, title = {Unternehmenskommunikation 2.0 : Potential durch Erg{\"a}nzung des Microblogging-Dienstes Twitter am Beispiel Deutsche Telekom AG}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-64301}, abstract = {The popularity of social media increases. More and more companies take that oppor-tunity to interact with their customers online. Twitter was made to improve the corpo-rate communication. This thesis analyses the potential of the microblogging service referred to that aspect. It shows ways how Twitter is used by companies these days and which chances it offers them. The author chose Deutsche Telekom AG to give an example how differently the microblog can be used within one company, how it differs from other social networks and which goals it allows to reach.}, language = {de} }