@phdthesis{Kerzel,
  type      = {Bachelor Thesis},
  author    = {Jan-Lukas Kerzel},
  title     = {Corporate Social Responsibility global agierender Unternehmen : eine Untersuchung von Erfolgsfaktoren am Beispiel der BMW Group},
  abstract  = {The aim of this paper is to elaborate the factors of success of the Corporate Social Responsibility work for global operating companies. Therefore the CSR occupation got explained by using the triple bottom line of the example BMW Group and also global success factors for companies got shown. As the result of this analysis, there are six key success factors. To perform a successful CSR work all six need to be in line with each other. It is advisable to attract a CSR- Management to make all six factors work.},
  language  = {de}
}