TY  - THES
U1  - Bachelor Thesis
A1  - Raidt, Silvana
T1  - Sport Sponsoring as a Component of the CSR Strategy of Global Companies: an Analysis and Visualization of Selected Theories
N2  - The subject of the following paper is the analysis of global company motives for taking on sport sponsorships as a corporate social responsibility (CSR) initiative. This work is compilatory in nature because it is derived from literature released by experts as well as real-life case studies. The expert literature provides a basis of theories and models regarding the fundamental motives for CSR and sport sponsoring and visualizes them by means of statistics and real-life case studies. This paper aims to inform individuals, leaders and specifically global organizations about the benefits that taking on a sport sponsorship may have for fulfilling a company’s CSR objectives
KW  - Sportsponsoring
Y2  - 2020
ER  -