TY  - THES
U1  - Bachelor Thesis
A1  - Schneider Inja, 
T1  - Einführung eines Direktvertriebes in einen Nischenmarkt : eine Machbarkeitsstudie basierend auf dem Fall von Essential Care Organics
N2  - The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.
KW  - Direktvertrieb
Y2  - 2011
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-12078
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-12078
ER  -