@phdthesis{Leibkuechler,
  type      = {Bachelor Thesis},
  author    = {Niels Leibk{\"u}chler},
  title     = {Cause-Related Marketing am Beispiel der Apple Inc.},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-28372},
  abstract  = {nicht vorhanden},
  language  = {de}
}