TY  - THES
U1  - Bachelor Thesis
A1  - Korn, Andreas
T1  - Monetarisierungs-Modelle für Online-Magazine : eine Betrachtung potentieller Paid-Content-Strategien anhand des Webmagazins „Business-Adel" der „Adelmacher“- Publikationsreihe
N2  - nicht vorhanden
N2  - The thesis objective is a better understanding regarding paid-content as a monetarization-tool.The approach for the conceptual framework of this thesis is a literature study. The study shows that successful paid-content-offers are based on three key competitive factors: being up-to-date / refresh period, exclusiveness, and additional value. Additionally the product or service should be of very high quality to justify the purchasing price. The findings of this research are illustrated with and applied on examples from the online-magazines „Business-Adel“ of „Adelmachers“ publication series.
KW  - Elektronische Zeitschrift
KW  - Bezahl-Content
Y2  - 2012
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-28789
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-28789
ER  -