TY  - THES
U1  - Bachelor Thesis
A1  - Schweyer, Katrin
T1  - Gender Marketing am Beispiel der Männerkosmetikserien L’Oréal Men Expert und Dove Men+Care
N2  - nicht vorhanden
N2  - This Bachelor Thesis deals with the new approach on Gender Marketing, applied to a male audience. Presented will be how different marketing strategies are reflected in the organization of the marketing mix considering genderaspect on the basis of two practical examples. In the process the main examination shall lie in the organization of the marketing mix for a male audience and what means are used to represent masculinity. The aim of the paper is to aquire a broad prospect on the current stage of development of the practical appliance of gender marketing for men comparing and evaluating practical examples.
KW  - Mann
KW  - Kosmetik
KW  - Marketing
KW  - Geschlechterforschung
Y2  - 2013
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-28885
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-28885
ER  -