@phdthesis{Rothstein,
  type      = {Bachelor Thesis},
  author    = {Oliver Rothstein},
  title     = {Virales Marketing als Erg{\"a}nzungstool des Emotional Brandings},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-30331},
  abstract  = {nicht vorhanden},
  language  = {de}
}