TY  - THES
U1  - Bachelor Thesis
A1  - Schumacher, Tatjana
T1  - Das richtige Produkt an die richtigen Menschen auf die richtige Art und Weise :  eine Analyse der Word-of-Mouth Mechanismen und ihre Messbarkeit am Beispiel der Word-of-Mouth Marketing Agentur „Buzzer“
N2  - nicht vorhanden
N2  - This bachelorthesis deals with Word-of-Mouth marketing and its mechanisms. It will provide a theoretical introduction about Word-of-Mouth and motivations about sharing information and leads then into a practical part in which different campaigns and mechanisms approach an alignment between brands needs and Word-of-Mouth marketing Tools. The practical part includes practical examples offered by a Word-of-Mouth Marketing agency called “Buzzer”.
KW  - Mund-zu-Mund-Werbung
Y2  - 2012
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-31170
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-31170
ER  -