@phdthesis{Molzer,
  type      = {Bachelor Thesis},
  author    = {Karin Molzer},
  title     = {Werbung mit Prominenten : Erfolgsfaktor starker Marken?},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-31653},
  abstract  = {nicht vorhanden},
  language  = {de}
}