@phdthesis{Frauscher,
  type      = {Bachelor Thesis},
  author    = {Johannes Frauscher},
  title     = {Kundenbindungsinstrumente \& CRM},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-37958},
  abstract  = {nicht vorhanden},
  language  = {de}
}