TY  - THES
U1  - Bachelor Thesis
A1  - Hafner, Maria
T1  - Eine crossmediale Kampagne für Newcomer Bands, dargestellt am Beispiel der Band „The Catberrys“
N2  - nicht vorhanden
N2  - This thesis presents a cross media campaign designed for new comer bands. The term ‘new comer band’ is defined in the opening paragraph. The thesis then explains the concept of a cross-media campaign in general and introduces the band ‘The Catber-rys’. A cross-media campaign is then developed and presented that suits the demands and goals of the band.
KW  - Werbekampagne
KW  - Kommunikations-Mix
Y2  - 2013
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-40749
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-40749
ER  -