@phdthesis{Martens, type = {Bachelor Thesis}, author = {Jana Martens}, title = {Social Media in der Fu{\"s}ball-Bundesliga : eine Strategieentwicklung am Fallbeispiel „Sport-Club Freiburg“}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus-43418}, abstract = {keine}, language = {de} }