@mastersthesis{Ruckenbrot2014,
  type      = {Bachelor Thesis},
  author    = {Ruckenbrot, Sandra},
  title     = {Lead User und ihre Rolle im Marketing der Unternehmung},
  institution = {04 Wirtschaftswissenschaften},
  school    = {Hochschule Mittweida},
  year      = {2014},
  abstract  = {nicht vorhanden},
  subject      = {Lead User},
  language  = {de}
}