TY  - THES
U1  - Bachelor Thesis
A1  - Alfs, Anncharlott
T1  - Imageaufbau und Erschließung neuer Zielgruppen durch den Einsatz von Sportsponsoring in der Automobilbranche : dargestellt am Beispiel der Bayrischen Motoren Werke AG
N2  - nicht vorhanden
N2  - More and more companies recognize the importance of leisure time in contemporary society and aim to precisely address their target audience through sport sponsoring programs. Automobile manufacturer BMW, which the present paper is based on, has invested many million euros in sport sponsoring initiatives targeted at strengthening its image and addressing new target audiences.
KW  - Sportsponsoring
Y2  - 2016
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-68358
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-68358
ER  -