@phdthesis{Friedenauer,
  type      = {Bachelor Thesis},
  author    = {Gina Friedenauer},
  title     = {Erlebnismarketing im Modehandel},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-70555},
  abstract  = {nicht vorhanden},
  language  = {de}
}