@mastersthesis{Hintzen2015,
  type      = {Bachelor Thesis},
  author    = {Hintzen, Lennart},
  title     = {Inwieweit existiert ein branchenspezifischer Einsatz von Guerilla Marketing in der Marketing Strategie deutscher Unternehmen?},
  institution = {06 Medien},
  year      = {2015},
  abstract  = {This bachelor thesis deals with the marketing strategy Guerilla Marketing. It should answer the question, if there is a sector which uses this method of Marketing. On the one hand this thesis should discuss whether there is a special industry, that uses Guerrilla marketing often. On the other hand, examples from the past should be described and the thesis should show the chances of this Marketing Instrument.},
  subject      = {Deutschland , Unternehmen , Guerilla Marketing , Marketingstrategie},
  language  = {de}
}