TY  - THES
U1  - Bachelor Thesis
A1  - Siemes, Christina
T1  - Der Einsatz von Mass Customization im Sportschuhmarkt : ein Vergleich zwischen Nike und Adidas
N2  - In recent days the individualization of lifestyle has led to an increasing demand for products that can satisfy the individual needs of customers. While mass production often can not deal with this new forms of demand, recent research has highlighted the capability of mass customization to deal with this problem. The production of individualized goods on a mass production scale has already spread across many markets. Especially the clothes and shoe market has implemented the concept of mass customization. This leads to the question how companies set up this new form of production. Hence the aim of this thesis is to analyze how Nike and Adidas implement mass customization. Therefore the modular systems NIKEiD and adidasmi will be  analyzed extensively. After that the advantages and disadvantages for both companies and customers will be examined.
KW  - Sportschuh , Mass Customization
Y2  - 2016
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-77236
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-77236
ER  -