@mastersthesis{L{\"u}er2016,
  type      = {Bachelor Thesis},
  author    = {L{\"u}er, Constantin},
  title     = {Erfolgsfaktoren von Pop-up Stores : Erlebnisevents am Beispiel eines Luxus-Modelabels},
  institution = {06 Medien},
  year      = {2016},
  abstract  = {nicht vorhanden},
  subject      = {Modebranche , Luxusware , Event-Marketing , Erfolgsfaktor},
  language  = {de}
}