@mastersthesis{Pl{\"u}ck2016,
  type      = {Bachelor Thesis},
  author    = {Pl{\"u}ck, Maximilian Daniel},
  title     = {Vermarktung von nachhaltigen Innovationen in der Automobilbranche},
  institution = {06 Medien},
  year      = {2016},
  abstract  = {nicht vorhanden},
  subject      = {Kraftfahrzeugindustrie , Vermarktung , Innovation , Nachhaltigkeit},
  language  = {de}
}