@phdthesis{Kalb2015,
  type      = {Master Thesis},
  author    = {Katharina Kalb},
  title     = {How can a startup launch an effective promotion strategy while avoiding financial burdens? : the case of s{\´i}-internships},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mit1-opus4-83317},
  year      = {2015},
  abstract  = {This master’s thesis was written in cooperation with the Spanish company s{\´i}-internships. Developing an effective promotion strategy for this startup spending as little financial resources as possible is the main objective of this work. To do so an extensive research on the current internal, external and integral market situation follows. Building on the results of this analysis promotional objectives are being determined and a target audience chosen. Next a promotion strategy is being established.},
  language  = {en}
}