@mastersthesis{Woidera2019,
  type      = {Bachelor Thesis},
  author    = {Woidera, Leon Elias},
  title     = {Herausforderung des Strukturwandels in der Automobilbranche : Darstellung von Maßnahmen und Perspektiven anhand des {\"U}bergangs in die Elektromobilit{\"a}t},
  institution = {06 Medien},
  year      = {2019},
  abstract  = {The automotive industry is booming. Despite the diesel scandals in recent years, it is growing continuously. The automotive industry employs more workers than ever before, and manufacturers are selling more and more cars. However, researchers are convinced that the automotive industry is facing the greatest upheavals in its history. This is due to (mega) trends such as CO2 targets, electric mobility, autonomous driving and mobility services. Each of these topics has the potential to completely transform the industry. This paper deals with the topic of electromobility. E-mobility is a sustainable alternative to conventional combustion engines and will probably replace them in the future. In the course of the increasingly important aspect of sustainability, more environmentally friendly alternative drive technologies are moving more into focus. In addition, there are national climate targets to be met by automobile manufacturers. As a result, many automotive manufacturers are investing in alternative drive technologies. This paper deals with the topic of electromobility. It attempts to show how the automotive industry must undergo structural change in order to successfully establish electromobility. Among other things, German carmakers will be discussed, and on the basis of these, attempts will be made to show how they must change in order not to miss the boat in terms of electromobility. By describing the measures that OEMs and politicians can take, the author tries to explain how a possible change can take place},
  subject      = {Kraftfahrzeugindustrie},
  language  = {de}
}